There is an ever-increasing advance of the digital. As a result of the digitalisation of media and electronic devices in our everyday lives, more and more real objects are losing their physical presence.
Our cultural works - elite or mainstream - such as music, films and books can increasingly only be experienced through a screen.
They enter our perception without a real body and volume. Detached from their materiality, these lost objects also remove their effect on their surroundings. The direct experience of the object and a personal impression of its owner for third parties is lost.
Conversely, the individual, physically still existing object becomes important and valuable. The Vitrine 2020 offers a place for these remaining, existing objects.
Text excerpt from the documentation
The strongest change in the living area is the ever-increasing presence of media devices and screens. Objects that constantly accompany us in our everyday lives, in our private lives and in our work. Devices that have become an integral part of our society and its everyday actions and needs. The computer and the Internet are today, economically as well as privately, indispensable, have taken a firm place in the inter- and coexistence, without which we are no longer able to act freely. Films, music, books, work, information, conversations, everything is united in the computer and expressed through a monitor. For decades, devices such as televisions have been an integral part of our living space, which is often placed as the central point of the living room to which other furniture is aligned and coordinated. New game consoles bring entertainment for the whole family, notebooks can be found on every desk and carried everywhere, almost all are connected to the Internet to play back unlimited information and media. The development of the mobile phone unites all these aspects, (almost) all the possibilities of the computer are reduced to a size that constantly finds room in our trouser pocket. We are constantly surrounded by the monitor, the virtual and the digital.
On average, Germans watch about 180 minutes of television and surf the Internet 100 minutes a day. Films can be borrowed and streamed directly from the Internet, music can be bought as files in online stores and played back on MP3 players, photo albums can be "shared" with people all over the world, identities and personal events, information, opinions and conversations can be made and viewed on the Internet. Many books are already digitally available and can, for example, be purchased for an eBook reader as a pure file, Barnes and Noble, Amazon and other major mail-order companies are now offering most of their books for sale as a file, libraries are switching to digital lending. The media, things, events of today are mainly stored on hard disks and the worldwide network and transmitted via a screen.
The advantage of this development cannot be denied. Always and everywhere in the smallest space to have everything with you and to be able to reach. It bridges distances, removes gaps, enables everyone in the world to have the same thing, to acquire and use it, and to be connected with each other. Globalization in its purest form. 85% of Internet users are registered in a "social network" such as Facebook or Xing and about half of the young employees prefer communication via them, over telephone or e-mail. 73% of young people use messengers such as Skype or ICQ for their daily communication with acquaintances. The sale of digital music has increased by 940% over the last few years, and the itunes store is the largest music store and seller in the USA. Google digitizes books in bulk. The technical progress and the capture of all areas with which the Internet comes into contact drive this development further and further and favor these. The digital, virtual, screen-related is expanding more and more to the life and daily actions of people.
Real, haptic, experiences and media take a back seat. The physical encounter with things is ignored, there is only content left, the object that surrounds it disappears. If on the one hand this means an advantage in saving resources and the possibility of sharing, on the other hand it represents a loss of personal attachment to an object. A pure music file is not connected as much as a CD sleeve, which you hold in your hand, the booklet to unfold and the event to insert a CD to start and turn up the volume control. Touching and "really" owning an object will always create a stronger bond than an intangible file. Things no longer have the ability to change over the years, to maintain their own patina and to pause for the statements and memories associated with it. A file is anonymous, it is only one copy of many. While this is basically the case with any medium that is mass-produced, like books and CDs, there is still a shell, a "real" possession, through which a stronger personal reference is established. The digital lacks the haptic experience, the shaping of the object, the changeability. At the same time, experience is lost for third parties. Outsiders cannot experience at a glance what objects and things other people surround themselves with and discover the associated fields of interest, tastes and preferences. You can no longer freely grasp and look at things, the media are trapped in the computer. In addition, the objects no longer radiate onto the space, their colours, shapes and effects are no longer present, the space loses its variety.